Tag: brand-image

Developing a great brand image is one of my favourite strategies for boosting sales and getting a better return for your work. it doesn’t matter what field of work you are in. A better brand image leads to more success.

Brand image is not just for a product. People spend a great deal of effort in establishing a brand for themselves so that whatever they have to offer, gets more value.

Brand image sells because it inspires confidence and trust and promises to deliver on a particular message that it speaks off. You see the power of branding everyday in your life.

The bigger the business, the more it spends on cultivating a brand image. Ultimately people learn to buy a brand because it stands for something – quality, trust, design, guarantee etc.

A great brand image is not just for large corporations. As a small business owner, artist or craftsperson it is even more important because it is the way to get maximum returns for your efforts.  Same work, more value, more income.

Learn to create a great brand image for your art or craft as well as for yourself as an artist.

Do not make the fallacy of thinking that taking time and resources to create a strong brand image is only for the big business and corporates. In fact the very fact that you are a small business makes the whole process of branding even more relevant.

Branding is that part of advertising yourself and your business that cost the least. With creativity and imagination you can make big changes in your sales.

In the arts, brand image belongs not only to the end of product but also to artist and the artisan. This is unlike the larger businesses where the products that are being sold are not identifiable by their creator, mostly because there is no individual creator as such. However there are exceptions. For example the company Dyson is strongly associated with its creator as the inventor of a novel technology that allows its product to be cutting edge and pioneering in their ability.

However, with art and craft the brand image is almost always, associated with the artist and the artisan and as well.

Do not let this overwhelm you in anyway because this is actually a great opportunity to have a personal imprint on what you create which in-turn can be a strong selling point. In this section we will cover various different posts and articles about the importance of having a brand image and how to use simple methods including packaging and presentation to enhance the experience for your followers and buyers.