Go to WordPress.com to start a free blog. The obvious disadvantage of a free blog is lack of branding. Your website address will look something like this: www.username.wordpress.com. A free blog on WordPress will not allow you full control over customisation and will serve third-party advertisements. Start a free blog if you are still working on……
7 Reasons You Must Have A Website For Your Craft Business
I realise that it is easier than ever before to start selling your crafts online without building your own website. In fact, if your craft is ready, you can have it listed for sale on eBay or Etsy in a matter of minutes and certainly within the day. This is absolutely great and we would……
Capturing Online Leads And Measuring Conversions
A majority of visitors do not convert to sales instantly. However, they may buy from you at a later date. It is important to try and retain as many of your paid search visitors as possible with your business. How do you do that? By ‘capturing leads’. What Are Customer Leads? The commonest and the……
4 Ways To Get Even More Online Traffic
At the end of the day one of the most important factors that is going to drive your sales is traffic, whether they are online customers or physical ones to your home-based craft store. There are ways of getting traffic to your website, or to your craft listing on other e-commence websites like eBay and……
Why And How To Copyright Well
In our previous post we discussed the importance of good product photography and how you can take good pictures. The second element that plays a large part in your online sales is the quality of copywriting. Copywriting well means writing excellent product descriptions, titles and call to actions. Good copyrighting helps a potential customer to……
Why And How To Take Great Product Photographs
This is a topic I love to talk about. I like photography, am good at it and get a lot of satisfaction from taking good product photographs. However, I am not writing about product photography because I like doing it. Product photography is very important part of your craft presentation. When selling online photographs of……
Ebay Auctions – Why You Should Auction Your Crafts
Before you proceed we suggest you read the previous post on pricing principles and how they work if you haven’t already. Remember auctions work best for the limited supply crafts. These are the advantages of selling crafts on eBay and other similar auction sites. The demand sets the price. The more people looking to buy……
How To Set The Final Selling Price On Your Craft
There are some very different approaches you can take to price your craft. Choosing the right one is important because it makes a big impact on the amount of money you make. The first thing you need do is throw out any preconceived notion about what you think your craft should is worth. Many amateur……
How To Make And Sell Niche Craft Items
A niche is explained simply as finding or creating something special. The niche is either the craft itself i.e. something that no one or few people are doing. Or it is a variation of a craft i.e. you change or put conditions of your own that make the craft different. For example, iPad covers are not……
Money Do’s and Do Not’s For A Craft Business
Keep just a few things in mind to manage the finances for your craft business better. Do not use personal funds. While, it’s true you are probably going to use your own funds for starting a business, avoid dipping into your personal accounts and savings for future business use. Allocate the amount of funds you……
