Marketing Resources For A Small Business In Canada

Smart Marketing on a Small Budget

A comprehensive guide to marketing a small business, it covers topics ranging from developing a marketing plan and persuasive marketing communications, to writing and producing effective marketing communications on the computer, to handling face-toface marketing opportunities. Included are worksheets to accompany each topic and an index. Part of "SOHO Solutions for Canadians" series.

Smart Marketing on a Small Budget

Publisher: McGraw-Hill Ryerson
ISBN: 0-07-560469-8

12 Simple Steps to a Winning Marketing Plan

This book is to help people who don't know much about marketing to learn enough basic concepts to develop a good first draft of a marketing strategy for a company product.

Steps to a Winning Marketing Plan

Publisher: Probus Publishing
ISBN: 1-55738-297-2

Global Marketing for the Digital Age

This guide demonstrates how to develop a global marketing program that uses digital and online technology. It explains step-by-step how to expand a business into foreign markets using databases, e-mail, the web, call centers, prepaid calling cards, internet telephony, online networks, push channels etc.

Global Marketing for the DigitalAge

Publisher: Harper Business
ISBN: 0-00-255740-1

Marketing Publications

Effective marketing is critical to the success of any business. The publications listed in this section are excellent tools to assist you in developing a sound marketing plan for your small business and can significantly improve your changes for success:

Treasure Trove of Crafts Marketing Success Secrets

Author Barbara Brabec shares craft wit and wisdom, the craft fair experience, selling to shops and galleries, wholesaling tips and ideas, other marketing options, the finishing touch and a craft shop of your own.

The Complete Idiot’s Guide to Marketing Basics

The Complete Idiot's Guide to Marketing Basics tells you what you need to know about positioning and marketing your product. It provides step-by-step instruction on putting together a promotion plan, information on managing a sales force and steps for matching your product or service with the customers who need it.

Marketing for the Self-Employed

Marketing puts you in contact with the people who want to buy your products and services. If you can reach these customers effectively, you can ensure the success of your business. Yet many self-employed people never master the art of marketing. You will learn how to do it here from someone who's done it himself. Topics include: effective marketing, tools and tactics and time and money management.

Marketing Masters

Marketing Masters: The Best Ideas, Tips and Strategies from Canada’s Savviest Marketeers, features Profit Magazine’s most popular and practical marketing stories, profiles and interviews.

These are new and classic stories of marketing genius that offer timeless advice every entrepreneur can learn from and be inspired by.

Marketing Publications

Treasure Trove of Crafts Marketing Success Secrets

Publisher: Barbara Brabec Productions
ISBN: 0-9613909-1-3

The Complete Idiot’s guide to Marketing Basics

Published By: Alpha Books
ISBN: 0-02-861490-9

Marketing for the Self-Employed

Publisher: Prima Publishing
ISBN: 0-7615-0592-X

http://www.primapublishing.com

Marketing Masters

Publisher: John Wiley & Sons Canada Ltd.
ISBN: 0-471-64274-6